MAD MAN
2013-01-02
Very thought-provoking
need a business card
提问式
图片式
思维引导式
the vision of where or who you want to be is the greatest asset you have.
Do not seek praise, seek critisim.
Accentuate the positive eliminate the negative.
--- find out what is right n dramatize it to the infinity, just like a cartoonist exaggerates an action.
Do not promise what you cant deliver.
Know ur clients real objectives n concern.
Do it in ur clients way, he'll lay the guard down, then its time to do it ur way.
Never ever say NO to anything.
if you can not solve a problem its because u r playing by the rules.
-- Einstein: there's nothing that is more certain sign of insanity than to do the same thing over n over n expect the results to be different.
FALL,FALL AGAIN,FALL BETTER -- Samuel Beckett
visualize the presentation, ppl remember a melody first then the
lyrics, do them a painting or anything beyond their expectation,
a good ad should be recognizable from a 100 yard pace, even without mentionning the brand name.
rough layouts sell the idea better than polished ones.
-- the rough one allows u n ur clients to be involved, theres scope to interpret, to develop, to change as u progress.
No worry 2 work with the BEST,
-- improving that u want to do well n work hard on it , JUST HAVE FUN
when ends up mind block, use another tool to paint
split out the deep idea ur customer get which he cannot express.
REPEAT the Slogan again n again n again, win attention.
Do it on Tuesday if theres 5 pinches.
GET INVOLVED, MAKE MISTAKE, HAVE FUN
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