关于创业、未来的浅出快读作品
2015-07-26
翻开书的前几页，觉得作者牛逼，在思想上给了我火花。但是看到后面，其实并没有怎么深入讲创业/市场/思维。语言简单易懂，是一本适合快读的书。
作者总的观点是，要求变。
"...anyone who wants to change the world should be more humble."
有些观点挺有趣的，值得思考。
1. 关于未来。
“But what makes the future distinctive and important isn't that it hasn't happened yet, but rather that it will be a time when the world looks different from today. In this sense, if nothing about our society changes for the next 100 years, then the future is over 100 years away. If things changes radically in the next decade, then the future is nearly at hand.”
2. 垄断和完全竞争的区别，以及他们都分别想尽办法掩盖自己的status。垄断企业想法设法让大众觉得自己很normal，完全竞争企业也在试图表明自己有竞争优势。其实，两者看起来的相似/模糊，实质差异巨大。例如：Goodgle（垄断）和一间意大利餐厅（完全竞争）。
"Non-monopolists exaggerate their distinction by defining their market as the intersection of various small markets:
British food ∩ restaurant ∩ Palo Alto
Rap star ∩ hackers ∩ sharks
Monopolists, by contract, disguise their monopoly by framing their market as the union of several large market:
search engine ∪ mobile phones ∪ wearable
computers ∪ self-driving cars"
3. 竞争理论是空论。竞争只会让我们在旧事物上浪费时间，相反，垄断是各有不同，不存在竞争，但会创造新价值。
"...competition is an ideology - the ideology - that prevent our society and distorts our thinking."
"Rivalry causes us to overemphasize old opportunities and slavishly copy what has worked in the past."
“If you can recognize competition as a destructive force instead of a sign of value, you're already more sane than most.”
"Every monopoly is unique, ...share ...characteristics: proprietary technology, network effects, economics of scale, and branding."
4. definite/infinite + optimistic/pessimistic 确定/不确定的乐观/悲观主义。作者讲这四个元素组成了一个象限，分别是：
（1） definite optimism 明确的乐观主义。例如50-60年代的美国。
（2） indefinite optimism 暧昧的乐观主义。例如80年代至今的额美国。
（3） definite pessimism 明确的悲观主义。例如现在的中国。
（4） indefinite pessimism 暧昧的悲观主义。例如现在的欧洲。
作者觉得中国是“明确的悲观主义”，我觉得挺对的。
“Outsiders are fascinated by the great fortunes being made inside China, but they pay less attention to the wealthy Chinese trying hard to get their money out of the country. Poorer Chinese just save everything they can and hope it will be enough. Every class of people in China takes the future deadly seriously.”
在暧昧的乐观主义，人们对未来是不确定的，没有明确的计划和目标，但对未来还是充满了信心和乐观。暧昧乐观的人们会继续做好或者稍微改进现有的事物，都是focus on old things instead of inventing.
5. Sales & marketing 作者只是带过一点点老生常谈的东西。
Summary: "Our task today is to find singular ways to create the new things that will make the future not just different, but better - to go from 0 to 1. The essential first step is to think for yourself. Only by seeing our world anew, as fresh and strange as it was to the ancients who saw it first, can we both recreate it and preserve it for the future."
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