only 2 points, why need a book to tell?_Crossing the Chasm书评-查字典图书网

the author is trying to identify the different marketing strategy for high-tech companies and ordinary companies. he points out the unique phenomenon of high tech products marketing, which requires crossing the chasm between earlier cooler adaper with bigger more profitable mainstream market.
the second point is about how to cross the chasm, a.k.a. targeting a single industry or group of users, a so-called "vertical market".
following these two points, the author rhetorically compiling many small cases without solid academic data or analysis, I am not sure why it worth that much recommendations?

对“only 2 points, why need a book to tell?”的回应

永远自由的心 2013-01-30 07:19:52

I will comment after reading

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Adam 2011-12-11 02:53:18

saying less is saying more. I never buy a book stating over 10 rules or points that I need to follow. I think your summary is good, but this book is also a very classic book for a guys without much market base knowledge and experience.

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