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So far the most useful handbook for marketers

2006-11-13

One of the authors of this book is a professional coming from Procter & Gamble. He is quite erudite and full of deep insights in business.

This book contains almost any knowledge and every tool in the brand management, from academic model to best practices. So no matter who you are, you must have one as long as you do the work related to marketing.

Reading this book more than twice is a must

2006-11-13

No more to say, this book is the most classic one in this industry. Aaker is a famous professor and professional in brand management. If you want to be a marketer, reading his book more than twice is a must.

Besides, he has also written several other books on branding, such as Brand Portfolio Management, Building Strong Brands, etc.

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