DOWN 2 EARTH
-learning from mistakes is overrated
-workaholism
-MAKE A DENT IN THE UNIVERSE
find urself an epincer
-DRAW A LINE IN THE SAND- strong stand,ppl love u, others hate u
-chop the missions
-build half a product, not a half assed product
drop the project, if its off the piste, no matter how great the idea is
-ignore the details early on
make a call first, perfectize it later
- focus on what u wont change
-sell ur by-product
- estimes suck, long list never get done
- make tiny decision, quick swing/swift
- Pick a fight
- let ur customer outgrow u
- dont confuse enthusiasm with priority
- build an audience, TEACH THEM
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- Go behind the scenes
- nobody likes plastic flowers
- forget about WALL STREET journal
- DRUG DEALER
- mkt is not a department
- the myth of overnight sensation
OWN ur bad news
VISUALIZE UR PRIORITY
FORGET about the rules n CREATE ONE