A must-read for Google fans. Knowing how it originally comes from and grows up let u understand the inner spirit better. A great company serves a purpose. Keeping the purpose and serving it beyond best makes a company great. Moreover, the phrase Page said in the first chapter - “Having a healthy disregard for the impossible” - is really a vivid note to illustrate the entrepreneurs and innovations happening in the US. Efforts to the impossible is not a waste of time. It enables u exceed ur limits, constantly allows urself keep open and embrace new ideas. But surely and understandably all those efforts should fit ur current situations, not lead to harmful consequences.